Project Mycelium · Kora MD Cockpit

Overview

What we're building. Why it matters.

An affiliate acquisition machine for Kora MD — built to connect independent practitioners (functional medicine MDs, coaches, clinic owners) to a $200/referral program at scale. Four weeks of build, one launch week, then a self-sustaining cold email engine running daily.

The mission in four numbers

10K+

Emails · launch week

Fire week of Jun 8 · Tier 1 first

30K

Sends · monthly cadence

Month 2+ · 3 waves of 10K

$200

Per referral · affiliate

Net 60 payout · all 50 states

0.5%

Target conversion

50–250 active affiliates by W8

Status right now · W1

✓ Done

Greenlit by Austin May 12

8th Wonder Capital approved. ICP, offer waves, tool stack, and timeline locked. Michael owns GHL, Apify, Instantly, AnyMailFinder. Hive builds and operates.

All parties aligned

⏳ Active

P1 Foundation in progress

8 domains shortlist being prepared. Instantly + DFY Inboxes setup pending Michael's access. Warm-up 3-week clock hasn't started — needs accounts first.

Blocker: tool access from Michael

⚠ Blocker

5 tool accounts not yet open

Instantly · Apify · AnyMailFinder · GoHighLevel · 8 Domains — all pending Michael opening on Kora's card and sharing credentials with Juan.

Owner: Michael · Must be done: before Mon May 19

Coming

Mon May 19 · W2 kickoff call

9 AM CT. Juan and Michael verify access live, connect 24 inboxes to Instantly, run first Apify actor test, confirm GHL sync path.

Mon 9 AM CT · 30 min

How the engine works

01 · Scrape

Apify

Maps + SERP → 10K+ raw practitioners

→

02 · Verify

AnyMailFinder

Verified email per domain · no guesses

→

03 · Send

Instantly

8 domains · 24 inboxes · 10K+ fire

→

04 · Close

GoHighLevel

Replies → pipeline → signed affiliate

Roadmap

Four phases. One per week.

May 11 → Jun 14. The red line is today.

W1 · May 11

W2 · May 18

W3 · May 25

W4 · Jun 1

→ Jun 8

P1 · Foundation domains · inboxes · warm-up

P2 · Leads scrape · score · 10K+ contacts

P3 · Enrich + Sequences AI batch · copy · GHL wire

P4 · Pre-launch QA final check · campaign lock

Warm-up 3 weeks · background · P1 → P3

WARM-UP

Engine on 10K+ fire · daily from Jun 8

FIRE · ON

After launch · what compounds

Month 2

Steady cadence

10K+ unique × 3 firing each month. Reply rates visible per tier. Copy iterated weekly. First demos booked, first affiliates signed.

Operating

Month 3

Tier 2 goes live

Coaches and nutritionists added without touching Tier 1. Microdosing GLP-1 wave opens. ICP weights re-tuned by what actually closed.

Scaling

Month 6

Fleet runs on its own

All three tiers live. Affiliate applications come inbound. VA playbook handed off. Hive on maintenance and optimization only.

Compounding

Cadence

Mon + Thu 30 min

Mon plan · Thu wrap. Async-first. Slack + Telegram same-day. Weekly digest in Michael's inbox every Monday morning.

From day one

Modules

Four modules. One machine.

The entire engine broken into four clean blocks — from finding practitioners to closing affiliates. Each module has one job.

🔍

Scraping

Finding practitioners at scale

Apify actors run against Google Maps + SERP using Tier 1–3 query matrices (city × specialty × state). Output: name, clinic, website, phone, address — raw and unfiltered.

Google Maps Scraper actor
SERP actor (practice domains)
Sheets staging layer (raw tab)
10K+ contacts per W2 run

P2 · W2Apify

✅

Validation

Turning raw rows into sendable contacts

AnyMailFinder takes each domain and returns a verified email — or nothing. No guesses, no bounces. AI enrichment layer adds ICP score (1–10), specialty tag, and a personalization snippet. Only ICP ≥ 7 ships.

AnyMailFinder bulk domain lookup
AI ICP scoring (specialty weight)
Personalization snippet per contact
Nulls excluded — never guessed

P2–P3 · W2–W3AnyMailFinder

📤

Sending

Delivering 10K+ emails that land in inbox

8 brand-adjacent sender domains, 24 DFY inboxes via Instantly. Warm-up runs 3 weeks in background (W1–W3). Launch week: 10K+ personalized cold emails, paced by Instantly's Hypergrowth engine, with A/B copy, follow-up sequences, and mandatory unsubscribe.

8 domains · SPF + DKIM + DMARC
24 inboxes · 3 weeks warm-up
3 tiered campaigns (distinct voice per tier)
Bounce target <2% · spam <1%

W1–W5Instantly + DFY

🤝

Management & Automation

From reply to signed affiliate — automated

Every reply triggers a webhook → GoHighLevel creates the contact in "Replied" stage automatically. Pipeline: Replied → Demo booked → Demo done → Signed → Onboarded. VAs work from GHL. Monthly batch enrichments, weekly health checks, copy iteration on data — Hive operates this ongoing.

Instantly → GHL reply webhook
Pipeline: 5 stages, auto-created
VA playbook · Michael's team
Weekly digest every Monday

W3 wire · ongoingGoHighLevel

ICP · Ideal Customer Profile

Three tiers · three voices.

From Michael's brief (May 6). The full network is built across these three audiences — each with a distinct offer angle. Tier 1 leads, the other two follow. Review and validate below — flag any tier we should retire, expand, or sharpen.

Tier 1

Functional medicine MDs · highest priority

Who: Functional medicine MDs, chiropractors, anti-aging physicians. Solo practitioners on their own clinic domains, not hospital systems.

Offer angle: "Refer patients in all 50 states. Earn $200–250 per referral. Net 60 payout."

Source: Apify Google Maps + SERP — "functional medicine doctor [city]", "anti-aging doctor [city]", "GLP-1 telehealth [state]"

Trust signal: Dr. Voss case study (referred 10+ patients in his first week).

Launches · W4 first fire

Tier 2

Fitness coaches & creators · high volume

Who: Fitness coaches, nutritionists, health content creators with 5K–500K followers.

Offer angle: "Your clients want faster results. Earn $200 per referral. No inventory."

Source: Instagram bio scraping (Apify actor) + personal brand domain via AEF. Manual spot-check for top targets.

Note: IG profiles rarely expose findable business emails — pivot to LinkedIn / brand domains when IG is dry.

Launches · post-W4, once Tier 1 reply rate is stable

Tier 3

Gym owners & PT practices · local scale

Who: Gym owners, PT practices, weight loss clinics.

Offer angle: "Add a 12-week transformation program. We handle everything post-referral."

Source: Apify Google Maps — "gym [city]", "CrossFit affiliate [city]", "Anytime Fitness [city]"

Rule: Never use the word "affiliate" in subject lines or openers to Tier 3 — lead with revenue and simplicity.

Launches · month 2+, after Tier 2 ships

Scoring

ICP score ≥ 7 ships

Every scraped contact gets a 1–10 ICP fit score (specialty > geography). Score < 7 goes to deprioritized queue (still sent, just slower).

Decision rule: Specialty outranks geography — a functional medicine MD in a small city outranks a general practitioner in NYC.

Wired · W3 enrichment pass

Open questions · Michael / Mike to confirm

Topic	Default we're going with	Confirm / change?
Tier 1 geo	All US metro areas, batched by state	Start East Coast or all-50 from day one?
Tier 2 follower band	5K–500K	Cut off at 200K (less saturated)?
Tier 3 gym chains	Include CrossFit + Anytime Fitness	Add OrangeTheory, F45, local independents?
ICP score threshold	≥ 7 in active queue	Raise to 8 for Tier 1 (more selective)?
Dr. Voss case study	"10+ patients in week one"	Final wording + numbers post-May 7 webinar

Source: Michael Muniz brief, May 6 2026. This page mirrors that brief — when the offer doc is finalized, this page updates first.

Stack

The toolchain · one card per tool.

Four tools do the work, they run in a line. Each card below has everything in one place: what it is, what it does in this project, who pays, current status, and what action unblocks it. All subscriptions on Kora's billing — Hive never holds the card.

Pipeline left → right · every tool in position

SCRAPE · W2

Apify

Google Maps + SERP actors → raw practitioner list (name, clinic, city, website, phone)

Output: ~10K+ raw rows in Google Sheets

raw rows

VERIFY · W2–W3

AnyMailFinder

Domain-level lookup → verified email per contact. Only charges when found. No guessing.

Output: verified email column · nulls = excluded

Google Sheets

Staging layer between every step. Master log — raw, enriched, verified, scored columns side by side.

Free · always-on audit trail

clean emails

WARM-UP W1 → SEND W5

Instantly + DFY

8 domains · 24 inboxes. Warm-up 3 weeks background. Launch week = 10K+ personalized cold emails with sequences + unsubscribe.

$181/mo · Kora's card · Juan operates

🌐

8 Sender Domains

dr@trykora.com, team@koramd.co… Never the main Kora domain. SPF + DKIM + DMARC day one.

~$120/yr · Namecheap · approve shortlist W1

replies

CLOSE · ONGOING

GoHighLevel

Instantly webhook → "Replied" stage auto-created. Pipeline: New Lead → Replied → Demo → Signed. VAs work from here.

$0–97/mo · Michael's agency plan · sub-account

Access status · Mon May 19 call

Tool	Need from Michael before Mon	Status
Instantly + DFY Inboxes	Account open + 24 inboxes provisioned + API key + SMTP creds	pending
Apify	API token + Starter plan ($49/mo) + Maps actor installed	pending
AnyMailFinder	API key + trial or paid credits loaded	pending
GoHighLevel	Sub-account URL + API v2 key (Settings → API Keys)	pending
8 Domains	Approve shortlist Juan sends this week → buy before Sun May 18	pending

Summary · all tools at a glance

Tool	Status	Cost (Kora)	Phase
8 Domains	pending	~$120/yr	W1 · NOW
Instantly + DFY Inboxes	pending	$181/mo	W1 · NOW
Apify	pending	$49–99/mo	W1 · NOW
AnyMailFinder	pending	$0 trial → $89/mo	W1 · trial
GoHighLevel	pending	$0–97/mo	W1 · NOW
AI API	deferred	$15–40/mo	W3 · if needed
Google Sheets	free	$0	W2 · auto
Google Workspace	not used	—	replaced
Total once live	~$330–565/mo vs $385–627 in original brief

integrated plugged + testedAPI received key in hand, not wiredaccess pending Kora must open / sharen/a yet not in this phase

Tool details · click to expand

8 Brand-Adjacent Domainspending

The sender identities — `dr@trykora.com`, `team@koramd.co`, etc. We send from these, never from the main Kora domain (protects primary reputation).

Site: namecheap.com ↗ or Cloudflare
Role: 8 sender domains, 3 inboxes each = 24 mailboxes
Cost: ~$120 one-time / year · ~$15/domain
Owner: Kora (you buy, you own — pure Kora asset)

Action this week: Hive sends a shortlist of 8 brand-adjacent names → Austin / Mike approve → Kora buys on Namecheap or Cloudflare → Hive configures DNS (SPF, DKIM, DMARC, MX → Instantly).

Instantly · Hypergrowth + DFY Inboxespending

The sending engine + the 24 mailboxes themselves. Warms domains for ~14 days, then fires 10K+ on launch week. Replaces Google Workspace (cheaper + no TOS risk on cold outbound).

Site: instantly.ai ↗
Role: Plan = orchestration (pacing, A/B, sequences, reply tracking) · DFY Inboxes = 24 pre-configured mailboxes
Cost: $97 + $84 = $181/mo · Hypergrowth (25K contacts, 100K emails/mo) + 24 DFY inboxes
Owner: Kora pays · Hive operates the campaigns

Action this week: Michael opens the account on Kora's card → adds 24 DFY inboxes inside Instantly → invites Juan as workspace admin → shares API key.

Apifypending

The lead factory. Runs scraping actors against Google Maps + SERP to build the Tier 1 / 2 / 3 lists per Michael's brief. Output: name, clinic, address, phone, website.

Site: apify.com ↗
Role: Google Maps Scraper + Google Search Results Scraper actors, fed a query matrix (city × specialty)
Cost: $49–99/mo · Starter $49 enough for launch, scale to $199 if we ramp past 50K/mo
Owner: Kora pays · Hive configures actors + query matrix + Sheets export

Action this week: Michael opens account → shares API token → Hive sets up actors and starts dry-run pulls for sample QC by end W1.

AnyMailFinderpending

The email verifier. Takes the name + domain Apify gives us and returns a real, deliverable email — or skips if it can't find one (failed lookups are free). Critical: bad emails burn the warmed domains.

Site: anymailfinder.com ↗
Role: Pay-per-found email · 3-tier verification (catch-all, SMTP, syntax) built-in
Cost: Free 100-credit trial first · then $89/mo (2K credits) · scale to $149/mo (5K credits) at Tier 2
Owner: Kora pays · Hive wires into enrichment script

Action this week: Michael opens free trial → shares API key → Hive runs 100-credit sample against Tier 1 doctors → validates hit rate before paying.

GoHighLevelpending

The CRM. Every reply Instantly catches becomes a lead here. Status auto-moves: cold → replied → demo booked → contract sent → active affiliate. Michael's agency already runs on GHL, so this is a sub-account.

Site: gohighlevel.com ↗
Role: Pipeline stages, contact tags by tier, custom fields (ICP score, source), inbound webhook from Instantly
Cost: $0 if Michael's agency has Agency Unlimited · else $97/mo (Agency Starter)
Owner: Michael's agency / Kora · Hive builds pipeline + automations

Action this week: Michael spins up Kora sub-account → invites Juan → shares API key + webhook URL → Hive builds pipeline (5 stages, 3 tier tags, custom fields).

AI API · OpenAI or Anthropicdeferred

Batch ICP-scoring + personalization tokens at scale. Reads scraped row → outputs ICP score 1–10 + a one-line personalization opener per contact. Only needed if manual scoring can't keep up at W3.

Site: platform.openai.com ↗ · or anthropic.com
Role: GPT-4o-mini (scoring, ~$5–10/mo) + Claude Haiku (personalization, ~$20–40/mo)
Cost: $15–40/mo · only if needed
Owner: Kora pays · Hive writes the enrichment script

Action this week: nothing — revisit in W3 once we see how scoring scales by hand. Open API key only if needed.

Google Sheets · Master Logfree

The staging area between Apify and Instantly/GHL. Apify exports natively into Sheets → AEF enriches → split by ICP score → push to Instantly + GHL. Lets the whole team audit and QC.

Site: sheets.google.com ↗
Role: Master sheet with tabs per tier (Doctors, Coaches, Gyms) · dedup formula · status lock when row ships to Instantly
Cost: $0 · uses any existing Google account
Owner: Hive builds, shares with Michael / Austin · Kora gets edit rights

Action this week: nothing — Hive sets up master sheet in W2 and shares the link automatically.

Google Workspace · replacednot used

Originally in the brief to host 24 mailboxes ($144/mo). Replaced by Instantly DFY Inboxes for 3 reasons: $60/mo cheaper, no TOS risk (Workspace prohibits cold outreach — accounts get suspended at 10K/wk volume, wiping domains with them), and setup in hours not days (DNS pre-configured).

Savings: $60/mo · $720/year

Action: none — if Kora wants Workspace for internal email, that's a separate decision unrelated to this project.

Cadence & KPIs

You see it. Daily.

No black box. Cockpit live from day one · 3 touchpoints a week · clear KPIs we measure together and raise as the system learns. Outcomes (closed affiliates) are a Kora win. Outputs (volume, deliverability, calls) are on Hive.

Touchpoints · 3 a week

Mon

Weekly Plan

15min · campaigns, targets, asks. Goals locked for the week. Blockers raised, ETAs set.

Wed

Mid-Week check

15min · blockers, course-corrects. Real-time data from cockpit driving decisions.

Fri

Recap + next

30min · shipped, numbers, next week. What slipped, what needs a decision before Monday.

Always

Async open

Slack + Telegram same-day between meetings. Same-day answers in business hours, alerts at night.

Targets we measure & improve

Target	By	Goal	Status
Domains live · DKIM/SPF/DMARC green	end W1	8	P1
Inboxes healthy · bounce <2%	end W3	24	P1–P3 clock
Leads collected + enriched	end W2	10,000+	P2
Emails sent in launch week ★	week of Jun 8	10,000+	launch fire
Open rate · aggregate · first week	W4+	> 35%	pre-launch
Reply rate · aggregate · first week	W4+	> 1.5%	pre-launch
Calls booked · handoff to Kora	end W4	5+	pre-launch
Cockpit live	day 1	✓	live

Targets, not penalties. We watch them weekly, raise them as the system learns.

Team

Who owns what.

Four people, four lanes, no overlap. Every decision and deliverable maps to one of these names.

Mike Lee

CEO Kora MD · Founder Soul THC (8-fig DTC)

CAC / LTV

Michael Muniz

Head of Growth

ICP · Offer

Austin Wright

Partner · 8th Wonder Capital

Sponsor

Juan Carlo

AI Engineer & Digital Strategist · Hive Technology

Build · Operate

Ownership · who runs what

Lane	Owner
Tools & accounts (8 domains, Instantly + DFY Inboxes, Apify, GoHighLevel, AnyMailFinder)	Michael / Kora
Strategy, build, code, automations	Juan / Hive
Daily operation, QC, monitoring, tier rollouts	Juan / Hive
Affiliate vetting & final deal sign-off	Michael / Kora
Cockpit, daily reporting, weekly cadence, KPI tracking	Juan / Hive

Decisions

What's locked · what's open.

Decisions made on the 3 May call vs decisions still on the table.

Locked

Topic	Decision
Wave 1 offer	GLP-1 weight loss · commoditized but base market
Wave 2 offer	Microdosing GLP-1 · inflammation, brain fog, MCAS
Tier 1 ICP	Functional medicine doctors
Channel one	Cold email first · IG later (validate ICP + messaging with data first)
Volume target	10K+ in launch week · 30K × 3 steady cadence month 2+
CRM	GoHighLevel · open API · native webhooks · no custom build
Affiliate scaling	VAs with standardized playbook
Cadence	3 touchpoints/wk · Mon plan · Wed mid · Fri recap
Launch	10K+ fire week of Jun 8 · engine on daily Mon Jun 8 onward
Tools billing	All subscriptions on Michael/Kora at cost · never through Hive
Domain count	8 sender domains · 24 inboxes target

Open

Topic	Options	Owner	Decide by
Email finder	Apollo vs Hunter	Juan	W2
Domain shortlist	8 brand-adjacent names	Austin / Mike	W1
Affiliate commission	Structure aligned to Kora's unit economics	Austin / Mike	Pre-W4

Next 7 days

P1 · Foundation. Week of May 11.

Domains land Monday. Inbox warm-up starts Tuesday. 3-week clock to launch begins.

Approve 8-domain shortlist (brand-adjacent)

Final names before purchase. Day-one task.

Austin · Mike

Purchase & configure 8 sender domains

DNS · SPF · DKIM · DMARC green before warm-up starts. Target end W1.

Juan

Stand up Workspace inboxes (24 total)

3 inboxes per domain × 8 domains. Connect all to Instantly.

Juan

Start Instantly warm-up · 3-week clock begins

Background process. Runs through P1–P3. Bounce target <2% by end W3.

Juan

Scaffold Apify scraping pipeline (P2 prep)

Maps + LinkedIn actors configured · query matrix loaded · ready for W2 fire.

Juan

Deliver ICP / messaging / offer doc

Blocker for P3 personalization scoring rubric. Needed by end W2.

Michael

Cockpit live + first Mon Plan call scheduled

This page goes daily-updated. Recurring Mon 15min slot booked.

Juan

This cockpit updates live.

Refresh anytime. Stats, decisions and check-lists update as the project moves. Bookmark this URL — it's the single source of truth from now to launch.